So I go through the door at the Plainfield Maplefields (a door bearing a sign asking people to wear masks when they come inside) and there are 10 customers in the store, seven of whom are "too cool" to wear a mask.
What's wrong with these folks? If they have a death wish, more power to them. But why would they want to take others with them? I wear a mask not only to protect myself but to protect them. Why can't they extend the same courtesy?
Later, I go to Plainfield Hardware, which has a door sign saying anybody who wants to enter must wear a mask. Good for the hardware store; bad on customers who don't wear masks.