Brooke Kaplan to head Darn Tough Vt. marketing

 

NORTHFIELD — Brooke Kaplan joins premium sock manufacturer Darn Tough Vermont as director of marketing. Kaplan began her career at Procter & Gamble and joins the Darn Tough team with 16 years of experience working with New England-based brands such as New Balance, Life is Good and Keurig Green Mountain

“With tremendous responsibility, we know that Brooke embodies the creative vision Darn Tough Vermont craves and has the ability to keep the brand pushing the limits. We look forward to adding her energy, enthusiasm and expertise to the Darn Tough family,” said Ric Cabot, Darn Tough president and CEO. “This position is new to the brand and I couldn’t be more excited to help bring the brand to its full potential. We’ve got an outstanding team," said Kaplan.

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