Photo by Jennifer Langille
The Wholly Kale raw juice bar officially opened to the public August 8 and services local residents and visitors from out of state with a fresh dose of locally grown greens and vegetables juiced on-site at their re-purposed RV. The family-owned business is the brainchild of Berlin resident Lisa Lamoreaux (center) with her two daughters, Maddie Langwiser, 16 (left), and Linda Langwiser, 19, (right).
BERLIN — People in central Vermont who enjoy drinking fresh juices no longer have to travel to areas like Burlington to find them, as a woman in Berlin recently started her own raw juice bar.
Lisa Lamoreaux started juicing more than five years ago after she bought a $20 juicer.
“Basically, what happened was I juiced for myself first,” she said. “They didn’t want anything to do with juice, none of my family. Then, my family started drinking the juices with me. … Then, it was neighbors. Then, it was friends. Then, it was friends of friends and it just kept going. I was making two quarts a day and giving it out.”
Now, Lamoreaux is running the Wholly Kale raw juice bar outside her home on Slayton Avenue. The pulloff is just past the Green Mountain Transit Authority building as you’re driving toward Northfield from Montpelier on Route 12. There’s a green and yellow sign near the driveway pointing the way to the bar, which is built into a 26-foot camper from the late 1980s.
Lamoreaux offers two drinks, “The Hardcore” and “The Kids Stuff.” The Hardcore has 16 ingredients, such as cilantro, kale, arugula, black radish and cucumber. The Kids Stuff is a milder juice with ingredients like carrots, apples, lemon, ginger and a touch of watermelon. Those who want the added benefits of the Hardcore but less of a kick can order a half Hardcore and half Kids Stuff. Customers can also mix and match ingredients to create their own juice, and there are add-ons like raw garlic, rhubarb and pepper. All ingredients are grown organically on the property or purchased from the Hunger Mountain Coop.
Lamoreaux is in the middle of researching a new recipe she’s calling “The After Party,” which will have ingredients like tomato, lime, coconut and wheat grass to help those suffering from a hangover.
Lamoreaux said she has a passion for juicing and nutrition, but always walked away disappointed when she tried juices from other places. She said there isn’t a raw juice bar within a 40-mile radius of her home.
“I’ve tried juices all over the country and they didn’t taste good. … I always had to go to Burlington to get a juice and they didn’t taste good either,” Lamoreaux said.
The feedback she has received about her juices since opening up on Aug. 8 has been nothing but positive. She averages around three customers per day right now, but expects that to pick up as word spreads. Next summer, Lamoreaux plans to clear out some space on the property for additional parking and picnic tables.
She talks glowingly about the health benefits of drinking raw juice.
“It’s not a cure-all. I’m not claiming it to be a cure-all, but there’s no way you don’t feel better when you’re drinking this juice,” Lamoreaux said.
Gale Slayton Harris is Lamoreaux’s landlord. She said her partner just finished a round of chemotherapy for an aggressive type of cancer, and Lamoreaux’s juices have really helped him combat nausea. She’s been behind Lamoreaux’s juicing venture from the beginning.
“I thought it was great because I’d been getting juices from Lisa for most of the winter. We’re all kind of struggling financially, and (the juice bar) sounded like something that might fly because there’s no juice bars around here,” she said.
Lamoreaux will be selling her fresh-made juices until Nov. 11, with her daughters Madeline and Linda Langwiser. The bar is open five days a week, from 7 a.m. until 7 p.m. Tuesday through Friday and 11 a.m. until 7 p.m. on Saturday. The bar is closed Sunday and Monday. After the season ends, she will start bottling the juices, hoping to sell them to local restaurants, stores and the co-op.
Lamoreaux’s long-term goal is to start a vegan restaurant, with everything from vegan breads to meals and, of course, her juices made from scratch.
“There’s really no healthy restaurant (in the area) to go to and eat and feel like you ate really healthy,” she said. “So, when people come and eat, they’ll get a truly healthy meal that’s not going to harm their body in any way. … I want people to know that eating vegan or vegetarian doesn’t have to be unpleasant.”
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