• June 09,2014
     

    WASHINGTON — In the last chapter, I covered how not to get high. In this one, I will cover how to get high.

    After my admission that I did a foolish thing in Denver — failing to realize that consuming a single square, about a quarter, of a pot candy bar was dicey for an edibles virgin — many in the pot industry upbraided me for doing a foolish thing.

    But some in Mary Jane world have contacted me to say that my dysphoria (i.e., bummer) is happening more and more in Colorado.

    Justin Hartfield is the California founder of Marijuana.com and Weedmaps.com (a sort of Yelp for pot), and an entrepreneur involved in some of the nation’s top marijuana-technology companies. As The Wall Street Journal noted in a profile last March, the 30-year-old former high school pot dealer wants to be “the Philip Morris of pot.”

    “Your experience points out a significant need for standardized dosing, testing and labeling,” he told me, recalling a similar vertiginous paranoia spiral when he and his wife split a pot brownie in Amsterdam in 2008.

    On Friday, Marijuana.com launched an ongoing guide to “the best practices towards both consumption and sale of edibles.” It urged every dispensary in Colorado and throughout America to follow Amsterdam’s lead and put up signs warning about the dangers of oversampling psychotropic treats. (Other websites, from Vice to Vox, also weighed in with helpful safety tips on edibles.)

    Hartfield said Weedmaps is providing pamphlets, posters and video to dispensaries and users, including an “Edibles Education” pamphlet with headings like “Start Small,” “Wait” because edibles take two hours or longer to take effect, “Don’t Mix” with alcohol or other substances, and keep “Out of Reach” of children.

    “Edibles are not the best delivery device in general for marijuana because it’s notoriously hard to control the titration in your stomach,” Hartfield said. “When you smoke it’s so easy. You have a hit, it affects you immediately. Then you can decide to take another if you want to get higher. With edibles, it hits your stomach all at once, and holy Nelly!”

    Some Colorado pols are nervous about stories like that of the Longmont mother who found her 2-year-old daughter eating a pot cookie in front of their apartment building and the two 10-year-olds in Greeley who were caught selling and swapping pot purloined from relatives. (Not to mention the new British study suggesting there may be a correlation between smoking cannabis and a temporary change in the size and shape of sperm.)

    “It’s kind of shocking in a way that the states that approved it have not had more oversight and consumer information,” said Jerome Groopman of Harvard Medical School, who favors legalization. “The horse is out of the barn, so to speak, and there’s a responsibility to consumers and particularly young people. THC is a serious substance. It has increased by 5 to 15 times in today’s plants compared to the 1960s. It’s a long time since Upton Sinclair. Now consumers have to know: Is it pure? What is the concentration? What are the hazards?”

    On Wednesday, the state task force met to forge a rule denoting 10 milligrams as a serving, so that the dosage is clearly demarcated. And Friday, Gov. John Hickenlooper signed legislation proposing a banking solution for the mainly cash pot business, but the Federal Reserve will need to sign off on it.

    Because the Colorado law was approved by referendum, it’s like a Wild West statute, where things are getting filled in underneath, with a haphazard application of the regulatory process.

    “One major reason I got involved in the movement was so that consumers could have basic access to information about the products they’re consuming, which was totally impossible under the prohibition that created the black market,” said Tom Angell, the founder and chairman of Marijuana Majority. “So it’s particularly disappointing to see that some companies in the legal marijuana industry — which our years of advocacy allowed to exist — are falling short of those principles. It seems basic labeling and consumer information hasn’t been a chief priority, but hopefully now it’s starting to change.”

    He wants budtenders behind the counter to be trained so they can give customized guidance to customers of varying tolerance levels.

    As the black market comes into the light, the hang-loose community can be uptight about any moves to regulate or put contours around the sale of pot to better protect neophytes, teenagers and children. Perhaps because they have spent so much time fighting to move past the old “Reefer Madness” caricature, the reefer crowd gets mad at the suggestion of any regulation, no matter how small or helpful. The clubby community that long existed in the shadows can have a countercultural reaction to rules.

    Also, as one Colorado political aide pointed out: “There’s so much money involved. This is a group of people who probably never thought about money, and now a lot of people just have dollar signs in their eyes.”

    Laughing, he noted, “The weirdest thing in the world is to hear from an angry pothead who finishes a tirade about rules with ‘dude.’”



    Maureen Dowd is a columnist for The New York Times.

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