Green Mountain Coffee Roasters to offer single-cup Snapple tea
WATERBURY — Facing increasing competition, Green Mountain Coffee Roasters announced it will produce Snapple tea K-Cup products next spring.
“With the addition of Snapple to our family of valued partners and brands, we’re thrilled to make available an even wider selection of well-known, quality brew over ice beverages to choose and enjoy at the touch of a button,” said Lawrence Blanford, company president.
The Snapple products will be sold exclusively by Green Mountain, company spokeswoman Kristen Mercure said last week. GMCR will manufacture the product in its own facilities.
Snapple K-Cup packs will be available for the company’s Vue single-cup brewing machine.
The company declined to identify how long the agreement with Snapple had been under discussion or how long it will last. The company also would not say which plants would produce the product.
The company will not have to make any facility modifications to deliver the new product, Mercure said.
According to the company’s third-quarter report, released Aug. 1, the company expected total net sales in the range of $889.9 million to $925.5 million, or net growth of 25 percent to 30 percent.
Two patents covering significant aspects of K-Cups portion packets expired last month, and other companies recently have increased their presence in the market with their own one-cup brewing machines, such as the Verismo by Starbucks, which costs $199.
Recently, Green Mountain Coffee Roasters lowered the price of its new Vue brewer to $229.99 and also announced another model that runs with a suggested retail price of $209.99.
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